Packaging and branding for Townline Ciderworks cider line, located right on their orchard in Elk Rapids, Michigan. Each cider can features a member of their family tree. The fresh, colorful aesthetic reflects the farm-to-glass deliciousness of their products.
New packaging brand for National Food Group, geared towards kids during school lunchtime. The Zee Zees are fun-loving aliens from Planet Z, each with their own personality and backstory. Over 50 little Zee Zees were doodled under the influence of baby animal pictures.
Tee See Tee
Designs created for Tee See Tee, which stands for Traverse City T-Shirt. I wanted to appeal to all types of Michiganders, whether they love Middle Earth, beer, nature, or cats.
Art direction: Tee See Tee // Photo credit: Lauren Gregory
Food Geek Foods
High 5 Salts with Benefits packaging for Food Geek Foods. These salts hit on all 5 flavor receptors of your tongue. They are fresh, organic, and handmade. To reflect that, I painted watercolors with the corresponding salts intermixed to create an interesting texture.
Artist campaign, website, product campaign, event posters, guitar hang tags, and merchandise for Reverend Guitars. They are an international guitar brand founded in Detroit. They have a wide variety of artists on their roster, including Billy Corgan of the Smashing Pumpkins, Reeves Gabrels from the Cure, and Ron Asheton from the Stooges. The pieces shown capture the rebellious attitude and emphasis on quality that Reverend embodies.
Rebrand of Guernsey Farms Dairy, who share with us the best milk and ice cream out of Michigan. It's a nod to vintage country design with a modern flair. The packaging strives to show off the aspects that make Guernsey great: delicious dairy, family heritage, and a long standing tradition of quality.
A packaging rebrand of Brownwood Farms, a company from Northern Michigan. The label art was hand drawn and painted to convey the handcrafted, fresh-from-the-farm aspect of their products.
McClure's and Atwater's Michelada
McClure's Pickles and Atwater Brewery came together to make the world's first craft Michelada. Artwork inspired by Germany, Mexico, Detroit, and the ingredients of a great bloody mary.
Founders Brewing Co
"Brewed For" campaign, Mosaic Promise label typography, and merchandise for Founders Brewing Co., one of the nation's largest craft breweries. Since I began working on the brand evolution I've injected as many adventurous and hand drawn elements as I could to hit home with the free-spirited Founders crowd.
Logo variations, album artwork, and posters for hip hop record label Young Heavy Souls. I wanted these elements to be fresh, unique and attention grabbing like the YHS artists themselves. The sampler platter artwork was created with actual food.
Detroit Bearing Co
Detroit Bearing Co provides bearings used in skateboarding, rollerblading, and rollerskating. The packaging portrays the premium quality of the products while having enough edge to appeal to skate culture.